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Last updated Sep 8, 2026Coverage archive 43 items · 2013–2026All assets free to use for editorial purposes
Company at a glance
Verified Sep 8, 2026
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Approved company descriptions in three lengths. Copy as-is, or trim — please keep the first sentence intact.
Short· ~30 words — captions, directories
Hook Security is a security awareness training and phishing simulation platform built for MSPs and SMBs. Its PsySec methodology uses psychology and humor to create real behavior change.
Medium· ~65 words — most articles
Hook Security is a security awareness training and phishing simulation platform built for MSPs and SMBs. Instead of fear and shame, Hook's PsySec methodology uses psychology and humor to create lasting behavior change — training people actually want to take. Founded in 2019 and headquartered in Lakeland, Florida, Hook serves 500+ accounts and hundreds of MSP partners, training 250,000+ employees monthly.
Long· ~110 words — feature pieces, "About Hook Security" footers
Hook Security is a security awareness training and phishing simulation platform built for MSPs and SMBs. Hook's PsySec (psychology-based security) methodology replaces fear-based training with humor, storytelling, and positive reinforcement — because people remember what they enjoy, and behavior only changes when training gets watched. The platform delivers micro-learning video courses, managed phishing simulations, and compliance training, with multi-tenant management for MSP partners. Founded in 2019 and headquartered in Lakeland, Florida, Hook Security is SOC 2 Type 2 certified and serves 500+ accounts and hundreds of MSP partners, training more than 250,000 employees monthly.
Leadership & spokesperson
Bio approved for publication; the headshot is available in the downloads section.
Zach(ary) Eikenberry founded Hook Security in 2019 after a career in education. He founded and ran The NEXT Schools (2011–2018) — two public high schools and a middle school in Greenville, South Carolina, built around entrepreneurial learning — growing them from no funding to more than 900 students and 60 staff, and delivered a TEDxGreenville talk on the model. Before that he worked in federal contracting and co-founded a contract-management SaaS company. Born in Lafayette, Indiana, he holds degrees in philosophy and economics from Purdue University. He is the author of Psychological Security: How Human Behavior Shapes Modern Cyber Defense (2026), co-hosts the Two Stones One Bird podcast, and is a member of InfraGard.
Can speak on
Psychology of security (PsySec)Why fear-based security training failsThe MSP channel and SMB securityDeepfakes and AI-enabled social engineeringApplying education research to corporate training
Psychological Security: How Human Behavior Shapes Modern Cyber Defense
by Zach(ary) Eikenberry · 2026
Argues that most breaches still begin with predictable human behavior, and lays out an evidence-based framework for redesigning organizational security around psychology and neuroscience rather than technology and compliance alone.
Hook Security started with a simple observation from a career educator: corporate security training had borrowed all the worst ideas from public education. Here's the short version.
2019
Hook Security founded in Greenville, South Carolina, by Zach(ary) Eikenberry to replace fear-based security training with psychology and humor.
2020
PsySec Advanced security awareness training launches through channel partners.
2021
Selected for Tampa Bay Wave's inaugural CyberTech|X accelerator; SCRA's SC Launch invests.
2022
Wins Judges' Choice at the NEXT Venture Summit; TampaBay.Ventures invests.
2023
Closes a seed round led by TampaBay.Ventures; named a G2 High Performer.
2024
Launches Deepfake Awareness Training with Breacher.ai; integrates with ScalePad Lifecycle Insights.
2025
Acquires Haekka, a Slack-first training platform; releases 100+ new video training courses.
2026
Headquarters moves to Lakeland, Florida; Hook earns five G2 Fall 2026 badges.
Downloads
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