There’s a moment in every growth story when you stop building the foundation and start scaling the structure. For Hook Security, that moment is now — and it starts with a hire.
Hook Security has appointed Nick Wolf as the company’s VP of Sales. If you’ve spent any time in the MSP channel, that name isn’t new to you. Wolf has spent 15 years helping build some of the most recognized brands in the channel ecosystem — from Datto’s rise to dominance, to a record-breaking 2,000% revenue surge at Cyber Warranty provider Cork. Now, he’s bringing that same energy to Hook.
Why This Hire Matters
Wolf’s appointment isn’t just about adding a seasoned sales leader to the org chart — it’s a signal. Hook Security has always been laser-focused on building a product that genuinely serves MSPs: no long-term contracts, no large minimum purchases, free NFR licenses, and a price-lock guarantee. Bringing in someone with Wolf’s channel credibility means that story is about to reach a lot more people.
In his new role, Wolf will oversee all aspects of Hook Security’s global revenue operations — sales, marketing, and channel activity — with a specific mandate to double the partner base within the next twelve months.
“Hiring Nick to take us to the next level and scale made perfect sense as we look to double our partner base in the next year. We are fortunate to have a three-time CRN Channel Chief winner join our team to lead this charge.”
— Zach Eikenberry, CEO & Co-Founder, Hook Security
The PsySec Philosophy — And Why Wolf Is All In
Hook Security’s approach is different from legacy security awareness training. Rather than testing employees on whether they can spot a suspicious URL, Hook’s “Psychological Security” (PsySec) methodology focuses on training people to recognize the emotional triggers that hackers use — fear, urgency, curiosity — before they can cause damage.
Wolf’s decision to join Hook wasn’t random. He’s spent his career representing products that solve real problems for MSPs, and he sees Hook squarely in that category.
“At the end of the day, no matter how good your software is, the weakest link is always going to be humans — which is why Security Awareness Training is so important.”
— Nick Wolf, VP of Sales, Hook Security
What MSPs Are Saying
“Having worked with Nick at Cork for the last several years, I am excited to see that he has joined Hook. Nick always backs best-in-breed products, so seeing him join Hook comes as no surprise, as many of our OpCos within New Charter have decided to roll out Hook Security.”
Eric Wakkuri — Senior VP, Vendor Partnerships, New Charter Technologies
The reaction across the channel has been overwhelmingly positive. Wolf’s reputation for backing products he genuinely believes in — not just cutting deals — carries real weight in an industry where trust is currency.
What Hook Offers MSPs Today
For MSPs evaluating security awareness training platforms, Hook’s value proposition is hard to argue with:
No long-term commitments. Start, scale, or pause on your own terms.
MSPs can train their own teams using the full platform at no cost.
Your rate stays locked in. No surprise renewals or incremental price hikes.
Behavior-change training built around emotional triggers, not just checklists.
You’ve got everything from Star Wars to Spaceballs on your shelf... which character would dominate in cybersecurity sales, and why?
Well it definitely wouldn’t be President Skroob from Spaceballs, because anyone who still uses the password 12345 is not setting themselves up for success. My vote would have to be Han Solo — he’s a guy that always says “Never tell me the odds.” If the CRO told him he’s unlikely to hit his sales quota, instead he’d find a way to make it happen, most likely in a format as epic as making the Kessel Run in less than 12 parsecs.
What’s one sales mistake you see all the time that’s basically the “dark side” of selling?
Trying to force a next step on a prospect that is not interested or not the right decision maker. Listen to your prospect, do the right discovery. If they are truly interested and a fit, a second call will naturally come. And if they aren’t interested, accept the “No” and move on with your day.
You came from Cork — what’s one thing MSPs still underestimate when it comes to risk?
Auditing and accountability. Even the best MSPs have things that slip through the cracks. Most MSPs have a variety of cybersecurity tools, however ensuring they are all turned on and deployed to all users in real time is something MSPs consistently struggle with. I loved that Cork helped solve this by integrating with 100+ vendors — including Hook — to ensure all users have the correct software installed where it should be.
If you had to explain Hook Security in one sentence to a 12-year-old... what would you say?
Hook Security is like Jedi training for your mind — teaching you how to stay calm and sense a “disturbance in the Force” so you don’t fall for the Sith-like mind tricks hackers use to trap you.
What’s one thing buyers actually care about that most security companies completely miss?
Ease of purchase. If you have a great product but high barriers to entry — multi-year contracts, large minimum purchases, onboarding fees — you’ll scare away buyers who would have naturally done more business with you over time. That’s one of the things I really love about Hook: we make it easy and flexible for MSPs to get started.
What’s Next: Fireside Chat on May 14th
To mark this new chapter, Hook Security CEO Zach Eikenberry and Nick Wolf will sit down for a live Fireside Chat on May 14, 2026 at 2:00 PM ET. They’ll cover the current threat landscape, the evolution of the MSP channel, and Hook’s product roadmap — straight from the people building it.
Live Event
Fireside Chat: The Future of Human-Centric Security
Join Zach Eikenberry and Nick Wolf for a candid conversation about where the channel is headed and how Hook is meeting it there.
May 14, 2026 · 2:00 PM ET
Register Now