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Security Training That Actually Changes Behavior

We built Hook Security on a simple belief: if you want people to act more securely, you need to understand how they think. Our psychology-based approach creates lasting behavior change—not just completed checkboxes.

2019
Founded
500+
Customers
50K+
Users Protected
Lakeland, FL
Headquarters

Our Mission

Security awareness shouldn't be a job. It should be a feature that runs in the background while you focus on what actually matters.

We're building the platform we wished existed when we were running security programs ourselves—one that actually runs itself, with training people don't hate, and reports that write themselves.

The PsySec Methodology

Training Built on Psychology, Not Checkbox Compliance

We call our approach Psychological Security—PsySec for short. It's built on a simple idea: if you want to change behavior, you need to understand why people behave the way they do in the first place.

Understand the Why

Most training tells people what not to click. We teach them why they want to click—and how attackers exploit that psychology.

Educate, Don't Shame

Fear and embarrassment don't build security culture. Understanding does. We help people learn from mistakes without public humiliation.

Make It Memorable

Boring training gets forgotten. We use humor, storytelling, and real-world scenarios to create lessons that stick.

Drive Real Change

We measure success by behavior change, not completion rates. The goal is employees who actually recognize and report threats.

Attackers exploit psychology—urgency, authority, curiosity, fear. Our training teaches employees to recognize these triggers and pause before they act. No shame. No fear. Just science-backed training that actually sticks.

Our Story

Hook Security was born out of frustration. Our founders spent years running security awareness programs at organizations of all sizes—and hated every minute of it.

Not because security awareness isn't important. It is. It's one of the most effective ways to reduce organizational risk.

But the tools available were terrible. They required constant babysitting. The training content was boring. The reports took hours to build. And employees dreaded every minute of it.

So we built something different. A platform where campaigns run themselves. Where training is actually engaging. Where reports generate automatically. Where you can set up a program once and let it run.

We call it security awareness on autopilot. And it's changed how hundreds of organizations approach security training.

What We Believe

These aren't just words on a wall. They're how we make decisions.

Automation Over Admin

If a human has to do it repeatedly, we automate it. Your time is too valuable for manual work.

Results Over Activity

We measure success by risk reduction, not by how many emails we send. Outcomes matter. Busy work doesn't.

Education Over Embarrassment

We help people learn, not shame them for mistakes. Fear doesn't build security culture. Understanding does.

Simplicity Over Features

We don't add features for the sake of it. Every feature must make your life simpler, not more complex.

Want to Learn More?

See what security awareness on autopilot looks like.