Hook Security vs CanIPhish (2026): An Honest Comparison for MSPs

Updated October 15, 2026. Every CanIPhish fact on this page was checked on CanIPhish's own public pages that day.

Hook Security vs CanIPhish, the short answer: choose CanIPhish if you want a low-cost, self-serve phishing simulation tool that you white-label and run yourself, with a free plan to start. Choose Hook Security if you want a managed program that runs for every client without a tech touching it each month, short training employees actually finish, and measurement by manipulation tactic instead of a score per person. For an MSP whose techs are already stretched, Hook is the better fit. For an MSP that wants hands-on control and its own brand on everything, CanIPhish is worth a look.

CanIPhish is an Australian company headquartered in Queensland that reports 1,200+ customers globally. It is a serious, well-built product, and it shows up in MSP roundups for good reason. Every claim about CanIPhish below links to CanIPhish's own pages.

The short version

• Who runs the program: CanIPhish is self-serve: you sign up and begin sending in minutes, then your team builds each client's program. Hook's Autopilot runs phishing simulations, training schedules and follow-up for you.
• Simulations: CanIPhish runs email, website and voice simulations with 140+ ready-to-go scenarios. Hook's phishing simulations show which manipulation tactics still work on each team.
• Training: CanIPhish offers 66 modules, each under 10 minutes, that open with a two-to-three-minute animated video. Hook's PsySec modules take 3 to 5 minutes and are built on psychology, humor and repetition.
• Measurement: Hook tracks resilience and vulnerability by tactic, not a score per person.
• Pricing: CanIPhish publishes per-employee pricing with a free plan for up to 10 employees. Hook publishes its prices on its pricing page, and every plan includes the full platform. MSP partner pricing is available on request.

Where CanIPhish is strong

Credit where it is due. The free plan needs no trial period, credit card or sales call. The partner program is multi-tenant, lets you switch between client tenants, and is fully white-label: your own domain, logos and banners, with no visible reference to CanIPhish. You set the client price. Simulations and training are available in 75 languages, every plan includes a report button for Outlook and Gmail plus Microsoft Entra ID and Google Workspace directory sync, and the company says it completes an annual SOC 2 Type 2 audit. Voice simulations are a real differentiator if your clients worry about phone-based social engineering.

The real difference: who does the work

For an MSP, the deciding question is not which tool has more templates. It is how many tech hours each client costs you every month. A self-serve tool is efficient when you have someone who enjoys building programs. It gets expensive when that person is also patching servers and answering tickets, because every client needs simulations scheduled, training assigned and results explained.

Hook is multi-tenant from day one and built to take that work off your plate. Autopilot handles execution across clients, and the training is short and built on humor, so it is easier for employees to finish. The measurement model matters too. Hook measures each team against manipulation tactics like urgency and authority, so what you bring to a client review is resilience by tactic, not a list of names.

CanIPhish also has a partner requirement to know up front: partners keep at least a 100-employee Enterprise subscription, and white-labeling is an Enterprise-plan feature.

What switching actually involves

• Export simulation and training history for each client before you turn anything off.
• Reconnect directory sync. Hook supports Microsoft 365 and Entra ID, Google Workspace, Okta, PingOne and Active Directory.
• Safe-list Hook's sending infrastructure for each tenant. It takes minutes with copy-paste rules.
• Move at a month boundary, and pilot one client first.

The bottom line

Stay on CanIPhish if you like running programs yourself, your clients are small, and white-label control matters most. Switch to Hook if your techs do not have time to run a program per client, if training completion is slipping, or if you want a program that builds a reporting culture instead of a scoreboard.

Frequently asked questions

Hook Security vs CanIPhish: which is better for MSPs?

It depends on who will run the program. CanIPhish fits MSPs that want a low-cost, white-label tool they operate themselves. Hook Security fits MSPs that want a managed program across every client, training employees finish, and measurement by tactic instead of individual scores.

Is CanIPhish free?

For very small teams, yes. CanIPhish's free plan covers up to 10 employees. Professional starts at 11 employees, Enterprise starts at 25 and is annual only, and partners need a 100-employee Enterprise subscription.

Does CanIPhish integrate with PSA tools?

Its partner page lists no PSA integrations. Hook's ConnectWise, Autotask and HaloPSA integrations are coming in Q4 2026.

Sources

• CanIPhish: About us - headquarters and customer count.
• CanIPhish: Home - simulation types, scenario count, self-serve sign-up, SOC 2 Type 2 statement.
• CanIPhish: Pricing - plans, employee minimums, languages, feature matrix.
• CanIPhish: Partner program - multi-tenant, white-label and partner minimum.
• CanIPhish: Free security awareness training - module count and format.

Keep reading

• Best security awareness training for MSPs (2026) - the full vendor landscape, now including CanIPhish.
• Hook Security vs usecure - how Hook compares with another MSP-focused platform.
• Hook Security vs Phin - the automation-first comparison.
• 10 best KnowBe4 alternatives - the side-by-side against the incumbent.