Hook Security vs Phin: An Honest Comparison for MSPs (2026)

Short answer: choose Phin if your top priority is the lightest possible admin load and month-to-month billing on active seats, and you are comfortable with a smaller review base. Choose Hook if you want coaching at the moment of the click, training built in-house around how people actually learn, and a price you can read on the website today: $2 per seat per month, or $999 per year flat under 50 seats.

Phin is a good MSP product, and on G2 its reviewers are very happy. This page will say where it wins, where it and Hook differ, and what a switch actually takes, with every outside claim linked in the Sources section.

The short version

• Reviews: Phin holds 4.8/5 across 13 G2 reviews. Hook holds 4.7/5 across 87. On G2's head-to-head, Phin scores slightly higher on ease of use, setup, admin, and support, while Hook scores higher on meets requirements. Phin's scores rest on 7 to 10 reviews each; Hook's rest on 43 to 56.
• Who uses them: G2 reviewers of Phin are 69% small business and 0% enterprise. Hook's reviewers are 52% mid-market and 6% enterprise, so Hook has more proof at larger client sizes.
• Training content: Phin says its content comes from six different providers and that 75% of its library takes five minutes or less. Hook's training is produced in-house on its PsySec approach: short, humor- and psychology-first videos built so employees finish them.
• Coaching: Hook's Training Moment appears the second an employee clicks a phishing simulation, so the click becomes a lesson instead of a log entry.
• Pricing: Phin's pricing is available on request and billed month to month on active seats. Hook publishes its standard price: $2 per seat per month ($20 per seat per year billed annually), or $999 per year flat for businesses under 50 seats. MSP partner pricing is available on request.

Where Phin is strong

Fairness first. Phin was built for MSPs and it shows. It advertises onboarding in about ten minutes, four setup questions to start a client's simulations, and Azure and Google directory sync every six hours. Its integration list is practical for an MSP back office: ConnectWise ServiceDesk and Billing, Microsoft Defender and mail delivery, vCIO Toolbox, Lifecycle Insights, and Gradient. White-labeled training and automated PDF or CSV reports are included.

Its reviewers praise the support most of all. One wrote that a team member called within minutes of an online form. Month-to-month billing on active seats also matches how most MSPs bill their own clients. If those are the things that decide your vendor, Phin deserves a serious look.

Where the two differ

The biggest difference is where the training comes from and what happens at the click. Phin curates content from several providers into a large library; its reviewers like the realistic simulations and short videos. Hook writes and produces its own training around one idea: people change behavior when they understand the tactic being used on them and feel good about spotting it, not when they are scolded. That shows up in the Training Moment at the click and in a monthly cadence Autopilot runs for you.

Reporting is the other gap to check. Phin's own G2 reviewers say its reporting "needs a couple coats of paint" and ask for API access to push data into GRC dashboards. Those are a few voices, not a pattern, so test the reports you would hand a client before you choose either platform. For an MSP, the report is the renewal conversation.

Scale is the last one. Hook trains 250,000+ employees every month across hundreds of MSP partners, and its G2 review base is more than six times larger. Phin's scores are excellent, but they are built on a small sample.

What switching actually involves

• Export your history: pull completion and simulation records for each client before you sunset the old platform.
• Safe-listing: allow Hook's sending infrastructure for each client tenant. It takes minutes per tenant with copy-paste rules.
• Onboarding: multi-tenant setup imports your client list, and Autopilot takes over the monthly cadence from there.
• Timing: switch at a month boundary so no client skips a cycle, and move one pilot client first.

The bottom line

Stay on Phin if the admin load is your main pain and the current program keeps your clients happy. Switch to Hook if the training itself is where the program breaks down: if employees skip it, if a click ends in a report line instead of a lesson, or if you want a published price and a larger body of reviews behind the platform you resell.

Frequently asked questions

Is Phin cheaper than Hook Security?

Phin does not publish a per-seat price, so you will need a quote to compare. Hook's standard price is on the website: $2 per seat per month, or $999 per year flat under 50 seats. MSP partner pricing is available on request, with no 3-year term.

Does Hook integrate with ConnectWise like Phin does?

Hook runs alongside your RMM and PSA stack rather than inside one vendor's suite. If ConnectWise billing sync is a hard requirement, confirm the current integration list with both vendors before you decide.

Can we run Phin and Hook side by side during a move?

Yes. The usual pattern is one pilot client on Hook for a monthly cycle while the rest of your book stays put, then a staged move at month boundaries.

Sources

G2: Phin Security Awareness Training reviews - rating, review count, praise and complaints cited above.

G2: Hook Security vs Phin - category scores and reviewer segment mix.

G2: Phin pricing - pricing on request, usage-based billing.

Phin: Security awareness training for MSPs - onboarding, sync, integrations, and library claims.

Phin: Phin vs KnowBe4 - content providers and month-to-month billing.

G2: Hook Security reviews - Hook rating and review count.

Keep reading

• Hook Security vs usecure - the same side-by-side against another MSP-focused platform.
• Hook Security vs BullPhish ID - how Hook compares with Kaseya's MSP training product.
• All Hook Security comparisons - every vendor side-by-side in one place.
• Best security awareness training for MSPs (2026) - the full vendor landscape.
• Hook's published pricing - the price on the page is the price.