Best Security Awareness Training for MSPs (2026)

Updated September 2026

Short answer: The best security awareness training for MSPs in 2026 is Hook Security for engagement-first managed programs, Phin Security for automation-first simulation, and Huntress for teams already on its stack. KnowBe4 remains the most feature-rich option but carries the most per-client admin. On price, Huntress and Kaseya's BullPhish ID quote per deal, and Hook offers reseller pricing for MSP partners. The deciding factors are multi-tenant management, program automation, and whether your clients' employees actually watch the training.

Security awareness training is one of the highest-margin services an MSP can attach — the market is headed toward $10 billion annually by 2027 (Cybersecurity Ventures), 73% of mid-size companies already rely on an MSP (Barracuda, 2025), and 92% of MSP customers say they'll pay up to 25% more for advanced security support. But most SAT platforms were built for in-house IT teams, then had multi-tenancy bolted on. This list ranks platforms by what MSP operations actually require.

What MSPs should evaluate (the 5 criteria)

1. Multi-tenant management — one console, all clients, per-client customization without per-client logins.
2. Automation / managed program — does the program run itself (or does the vendor run it for you), or do your techs babysit monthly phishing simulations per client?
3. Client engagement — completion and reporting rates you can defend in a QBR. Training nobody watches is a liability you're reselling.
4. Margin structure — partner pricing designed for resale, not retail minus a coupon.
5. Client-ready reporting — reports you can hand to a client without rebuilding them in PowerPoint.

Comparison at a glance

1. Hook Security — best for MSPs who want engagement without the admin

Hook Security is a security awareness training and phishing simulation platform built for MSPs and SMBs. Two things make it MSP-first. One: the multi-tenant platform deploys to all clients at once, customizes per-client when needed, and runs from one dashboard. Two: Autopilot — training assignments, phishing simulations, and client-ready reports run automatically, so the program executes without a tech touching it monthly. Hundreds of MSPs run client programs on Hook.

The differentiated bet is engagement. Hook's PsySec (psychology-based security) methodology uses humor and storytelling instead of fear — sitcom-style micro-learning people actually finish, with simulation clicks treated as learning moments rather than gotchas. For an MSP, engagement is the number you defend in QBRs: completion rates and reporting rates, not just click rates.

Honest watch-outs: the content catalog is smaller than KnowBe4's enormous library, and PSA integrations (ConnectWise, Autotask, HaloPSA) are coming soon — a timing consideration if deep PSA sync is a must-have today. SOC 2 Type 2 certified. MSP partners get reseller pricing built for margin.

2. Phin Security — best automation-first platform

Phin was built specifically for MSPs with continuous, automated phishing simulations and training that run without monthly hand-cranking. Clear MSP terms (a 125-license monthly minimum, usage billed in arrears), MSP-native design, and a team that's candid about its gaps. Watch-outs: the content library is newer and still growing, and the simulation-centric model means engagement depends on how client employees respond to frequent simulated phishing.

3. Huntress Security Awareness Training — best if you're on the Huntress stack

The former Curricula, folded into Huntress: story-driven episodes that are genuinely watchable, managed from the same console as Huntress EDR/ITDR. If you already sell Huntress, the bundle economics are compelling. Standalone, a dedicated SAT platform usually fits better.

4. Breach Secure Now — best for compliance-led packages

An MSP-channel staple anchored on compliance: HIPAA training, per-person risk scoring, productized bundles. Strongest when compliance drives your client conversations; content style is more traditional than newer entrants.

5. usecure — best bundled human-risk toolkit

Multi-tenant courses (uLearn), simulations (uPhish), dark-web monitoring (uBreach), and policy management (uPolicy) in one subscription. Good breadth; engagement style is traditional course-based.

6. BullPhish ID — best for Kaseya shops

Kaseya's SAT product, integrated with IT Complete and priced for MSP bundles. Makes most sense inside the Kaseya ecosystem; less compelling as a standalone pick.

7. KnowBe4 — most content, most admin

The category giant: the largest content library, extensive tooling, huge brand recognition with end clients. For MSPs, the trade-off is per-tenant administration overhead and quote-based pricing that climbs at renewal. Best when you have a dedicated SAT administrator; heaviest when your techs are stretched.

8. Wizer — best budget starting point

A legitimately useful free tier and 1-minute videos clients don't resist. Light on multi-tenant program features and managed services — an entry point clients tend to outgrow.

How much does MSP security awareness training cost? Hook vs. Huntress vs. Kaseya vs. Phin

Huntress and Kaseya's BullPhish ID quote per deal, and Phin publishes its MSP terms but not a per-seat rate. If you're comparing Huntress and Kaseya on price, expect a sales call for both. Hook prices per seat with every feature included, and MSP partner pricing is tiered on aggregate seats across all clients.

Sources: Huntress SAT pricing, Phin pricing, Kaseya security awareness training, Invenio IT on BullPhish ID pricing.

FAQ

What is the best security awareness training for MSPs? Hook Security, Phin Security, and Huntress are the leading MSP-first options in 2026. Hook leads on engagement and automation (Autopilot + PsySec), Phin on simulation automation, Huntress on stack bundling. KnowBe4 offers the most content with the most admin.

What should MSPs look for in a SAT platform? Five things: true multi-tenant management, program automation (or a managed program), client engagement rates you can show in QBRs, partner pricing with real margin, and client-ready automated reporting.

How do MSPs make money on security awareness training? Buy at partner/reseller pricing, bundle into your security stack at a per-seat rate, and let automation keep delivery costs near zero. Managed programs like Hook's Autopilot matter because margin dies when techs babysit monthly phishing simulations per client.

Is security awareness training worth reselling? Yes — it's among the highest-margin attach products in the MSP security stack. The SAT market is projected to reach $10B annually by 2027, and 92% of MSP customers say they'll pay up to 25% more for advanced security support (Barracuda, 2025).

Can MSPs white-label security awareness training? Most MSP-focused platforms support co-branded or white-labeled reporting. Hook's reports are client-ready and MSP-branded.

What's the difference between Hook Security and KnowBe4 for MSPs? Hook is engagement-first (humor-based PsySec content, automated managed programs, every feature included); KnowBe4 is breadth-first (the largest library, extensive tooling, quote-based pricing, more per-tenant admin). Small MSP teams tend to value automation and engagement; MSPs with dedicated SAT admins can extract more from KnowBe4's depth.

How much does security awareness training cost for MSPs? Standard MSRP across the category runs $1-$4 per user per month. Hook Security offers reseller pricing for MSP partners, tiered on aggregate seats. Huntress and Kaseya's BullPhish ID don't publish per-seat prices; see the pricing table above.

How often should client employees get security awareness training? Continuously — peer-reviewed research (USENIX SOUPS) shows training effects fade within about 6 months without reinforcement. Monthly micro-learning plus ongoing phishing simulations is the cadence that holds.

Hook Security is a security awareness training and phishing simulation platform built for MSPs and SMBs. See the MSP program or book a demo.

Go deeper

• The MSP security awareness stack in 2026 — the benchmark framework behind these rankings.
• What done-for-you SAT means in 2026 — five tests to separate real managed delivery from marketing.
• How to price SAT for your MSP clients — four resale models with honest economics.
• Cyber insurance and SAT — what carriers require and how to document it.
• Security awareness training statistics — the sourced numbers cited throughout this guide.
• Five G2 badges in the Fall 2026 reports - what verified users say, straight from the review data.