Tips, insights, and best practices to help you build a security-first culture.
When looking to drum up new business for your MSP, you may often look toward one thing: lead generation.“Where is my next customer coming from?” you may ask. Lead generation is not the end-all-be-all of your sales and marketing efforts, but it’s certainly a great place to start.
In a world where over 90% of security breaches involving a phishing element, a company’s employees become the most vulnerable piece but also the greatest asset in security. Technical tools can only be so successful, and it’s up to your employees to recognize the threat. Security awareness training can help.
Today, hackers and crackers aren't always as technically clever as we think they are. Around 99% of email attacks performed today aren't using a cunning piece of computer code to take control of their victim's machines. Rather, they rely on a different type of cunning - social engineering.
Southeast Asia is one of the biggest hub for phishing attacks. Quite lately, Kaspersky revealed a report that there were already 14 million phishing attempts in this region within June 2019.
At least 23 towns in Texas cities were targeted with ransomware attacks, according to a report from the Department of Information Resources in the state. The attacks started on a Friday morning in August, and primarily focused on smaller local government entities.
On this blog we share lots of cybersecurity news, hot topics, and tips. We even recommend other mediums to stay current, like podcasts. But sometimes for you, your employees and even your clients, “short and sweet” is the best way to learn.
Search engine optimization (SEO) is huge as an MSP, as many people search online before selecting a service provider. The idea of Local SEO takes that even a step further by optimizing for your local market.
Let’s face it. When work gets busier, the ability to take the time to educate or entertain yourself gets harder too. As a result, podcasts have become great ways to consume content and keep a finger on the pulse of any industry. When it comes to the best cybersecurity podcasts, there are a few that stick out to us here at Hook Security.
Running your managed services business takes up a lot of time, and when it comes to sales and marketing, sites like LinkedIn probably fall further down the list of priorities. However, today I want to share a simple tactic that takes little time and can produce big results.
![Selling Cybersecurity to SMBs [2020 Guide]](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fnh2g2176%2Fproduction%2F5ac38b0fabf247e675b5185dae7fbb915c344847-1080x675.jpg%3Frect%3D0%2C68%2C1080%2C540%26w%3D400%26h%3D200&w=3840&q=75)
Selling cybersecurity products and services should be an easy sell to small-medium business clients. After all, they are the target of most ransomware attacks. But these services are often hard to get customer buy-in for a few reasons...
What is the biggest threat to business in 2019? Is it escalating trade wars, global economic meltdown, nuclear war, or perhaps environmental calamity? Try again. The biggest threat to business is cybercrime.
With everything going on in your business, taking the time to market your own company can easily fall by the wayside. While it may seem daunting, creating an effective MSP marketing strategy can completely change the way you approach new business. With the right tools in place, you may actually see that business start to approach you.